![]() About three-quarters of United States teenagers have access to a mobile phone, according to a recent survey by the Pew Research Center. Nobody laughed, because it was barely an exaggeration. “When I’m in the shower,” a girl responded. They do not like advertisements but also do not like to pay for things.Īt one point a questioner asked the group when they were least likely to be online. They feel less pressure on Snapchat, the disappearing-message service, but say Snapchat can be annoying because disappearing messages make it hard to follow a continuing conversation. They love Instagram, the photo-sharing app, but are terrified their posts will be ignored or mocked. #Wishbone compare anything online fullTeenagers being teenagers, the room was full of angst and contradictions. She got lots of information, but wanted more. Kocar said her first attempts at market research began with trips to Starbucks stores and nail salons, where she would find Wishbone users and ask them what they did and did not like about the app. This is somewhat like being named “funniest” or “most clever” in a yearbook: Featured polls are guaranteed a lot of votes, and votes, similar to likes on Facebook, are the coin of Wishbone’s realm. Kocar and her team send a “Daily Dozen” of the best and most popular polls to every Wishbone user. There is a bonus, however, which is that twice a day, Ms. Like most social media apps, Wishbone users achieve status by amassing friends who vote with a thumb tap. Users - most of them girls - post side-by-side pictures that compare rappers (Lil Wayne or Tyga?), celebrities (Kim Kardashian or Beyoncé?) and the like. Kocar works on Wishbone, a social networking application full of breezy polls about pop culture, prom dresses and other fixtures of teenage life. #Wishbone compare anything online freeKocar, 25, watched a focus group of teenagers drink free Snapple and suck Doritos powder off their thumbs while answering questions about their smartphones. But on a recent afternoon in Santa Monica, Calif., in a kind of consumer torch-passing, Ms. Over the past decade, advertisers have spent untold millions trying to turn Talia Kocar and her peers in the millennial generation into loyal customers. ![]()
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